News Release

Mystery Shopping Pioneer Shop’n Chek Worldwide Reaches an Unprecedented Anniversary – 34 Years

Norcross, GA (April 11, 2005) — Shop’n Chek, Inc. will embark on an unprecedented milestone as they commence their 34th year of operation. Founded in 1972 as a division of Invenchek and later incorporated in 1974 as a separate company, Shop’n Chek was the first company to fully develop mystery shopping as their core business concept. As an industry pioneer, Shop’n Chek’s practical application of mystery shopping to the everyday evaluation of customer service at thousands of sites every month has propelled mystery shopping into the mainstream of retail operations worldwide.

“This milestone reinforces our commitment to the Mystery Shopping industry, our clients and our dedicated shoppers. We promise to remain focused on gathering the most accurate customer service feedback in the industry for the next thirty four years,” states Laura Livers, President and CEO of Shop’n Chek. Shop’n Chek continues its entrepreneurial spirit, blended with its experience, to advance and reinvigorate quality customer service solutions for many of the world’s most respected organizations.

About Shop’n Chek:
Shop’n Chek, Inc. is a full-service customer service measurement provider delivering actionable data at the retail customer level. The company was founded in Atlanta, GA in 1972. With diversified clients including retail, manufacturing, quick-serve and casual dining restaurants, health care and governmental organizations, Shop’n Chek’s mission is to provide the best customer service measurement tools and the highest quality information and analysis available. For more information, visit www.shopnchek.com.