News Release

Shop'n Chek Worldwide, Inc. Reaches an Unprecedented Five Million Mystery Shops

Norcross, GA (November 23, 2004) — A new record has been set in the mystery shopping world. Shop'n Chek Worldwide has conducted their Five Millionth Mystery Shop since their doors opened over 33 years ago, a feat unprecedented in the Mystery Shopping Industry. “This milestone reinforces our commitment to the Mystery Shopping industry, our clients and our dedicated shoppers. We promise to remain focused on gathering the most accurate customer service feedback in the industry for the next five million shops,” states Laura Livers, CEO and President of Shop'n Chek.

Mystery Shopping provides companies with an accurate portrayal of their store’s customer service and visual appeal from the consumer’s point of view. Armed with this data, companies adjust training and fine-tune the retail presentation of their products to better meet the needs and desires of their consumers. Companies that have utilized mystery shopping have quickly realized the benefits; consumer loyalty and fiscal growth.

About Shop’n Chek:
Shop’n Chek, Inc. is a full-service customer service measurement provider delivering actionable data at the retail customer level. The company was founded in Atlanta, GA in 1972. With diversified clients including retail, manufacturing, quick-serve and casual dining restaurants, health care and governmental organizations, Shop’n Chek’s mission is to provide the best customer service measurement tools and the highest quality information and analysis available. For more information, visit www.shopnchek.com.