News Release

Shop’n Chek, Inc. Conducts its 6 Millionth Mystery Shop

Milestone Marks Resounding Leadership in Customer Experience Management

Norcross, GA (April 25, 2006) — Shop’n Chek, Inc., a recognized leader in the Mystery Shopping industry, announced today it has conducted more than 6 million mystery shops, thus surpassing an unparalleled milestone in the field of Customer Experience Management.

“Reaching six million shops is a testament to the fact that Shop’n Chek is clearly a trusted partner when it comes to helping clients evaluate and manage the actual customer experience,” said Laura Livers, president of Shop’n Chek. “As we mark the 6 millionth shop and enter into our 35th year in business, we continue to focus on our clients’ business needs and strive to deliver the most reliable solutions possible.”

Shop’n Chek was founded in 1972 and has the capability of supporting global programs in over 60 countries. The company has one of the largest shopper networks in the industry and a blue-chip client base.

According to John Swinburn, executive director of the Mystery Shopping Providers Association (MSPA), “The growing volume of shops conducted by our members speaks directly to the long term viability, credibility and high value that Mystery Shopping providers deliver to their clients across a wide range of industries.”

As the battle for customers intensifies, companies are increasingly looking to maximize the experience each customer has with their brand. Shop’n Chek has developed proven processes for delivering actionable, value-added information relating to customer service measurement.

“Shop’n Chek has been a valued partner with McDonald’s for many years. They deliver accurate, credible and timely results to our restaurants throughout the United States and Latin America which greatly assists in improving our customer’s experience,” said Jerry Calabrese, vice president of global restaurant measurements. “Their high-performing execution has contributed to the success and importance of mystery shopping within McDonald’s.”

About Shop’n Chek:
Shop’n Chek, Inc. is a full-service customer service measurement provider delivering actionable data at the retail customer level. The company was founded in Atlanta, GA in 1972. With diversified clients including retail, manufacturing, quick-serve and casual dining restaurants, health care and governmental organizations, Shop’n Chek’s mission is to provide the best customer service measurement tools and the highest quality information and analysis available. For more information, visit www.shopnchek.com.