News Release

Market Force Information Acquires Speedmark

Leading Marketing Services Company Brings Key Assets to Market Force's Vision of Transforming the Customer Experience Information Industry

Boulder, Colo. (April 3, 2007) — Market Force Information, Inc., a leading global customer experience information company, announced today the acquisition of Speedmark Information Services, a national mystery shopping provider and industry leader in marketing information services. Speedmark complements Market Force's first acquisition, Shop'n Chek Worldwide, in support of an aggressive growth strategy predicated on the acquisition of leading customer experience information companies. Market Force looks to introduce new innovative products that naturally extend its ability to provide clients with a more holistic and multi-dimensional view of the customer experience.

Located just outside of Houston, Texas, Speedmark was founded in 1991 on the premise of actionable information, responsive client relationships, and customized, timely service capabilities. Known for the quality and efficiency of its customized information services, Speedmark serves leading clients in the retail, restaurant, supermarket, financial services and consumer product industries with an emphasis in the beer/liquor/spirits category. The company has developed innovative data processing and reporting methods that provide insightful information services.

"Speedmark shares the Market Force vision of quality, integrity and innovation in the customer experience industry," said Scott Hiller, Speedmark president and founder. "We are delighted to join a team of professionals who share our passion. Our complementary offerings will marry domain expertise and operational excellence in a way that gives our customers a more complete suite of solutions."

"Our acquisition of Speedmark is yet another step forward in achieving our strategic growth plan," said Karl Maier, CEO of Market Force. "This transaction supports our efforts to grow our core business by acquiring customer experience information companies and investing in advanced technologies to further enhance the value and utility of the information Market Force provides to its clients."

Market Force will integrate Speedmark’s current products, best practices and domain expertise to grow and enrich the value of its information services. The company’s ongoing commitment to high-quality, innovative customer experience information and services will consistently provide clients with the very latest innovations, technologies and tools to measure the in-store customer experience and drive shareholder value.

About Market Force Information:
Market Force Information is a leading global customer experience information company for major retailers, restaurants and consumer packaged goods companies. Its products provide actionable in-store information with reliable leading indicators that drive competitive, marketing and investment strategies. Market Force Information is unique in its ability to collect and combine in-store operational and experiential analysis, giving clients a holistic view of the in-store customer experience. For more information on Market Force Information’s products or subsidiaries, please visit: www.marketforceinfo.com

About Speedmark:
Speedmark Information Services is a national marketing services company. Speedmark provides customized retail data collection services for national retailers, restaurants, supermarkets, financial services and consumer product providers with an emphasis in the beer/liquor/spirits category. Products include mystery shopping and auditing services that survey the in-store experience from customer satisfaction and operational performance to promotion, products and pricing. The quality of the data Speedmark provides is mirrored by the quality of their business practices—they are committed to maintaining the highest levels of business ethics, integrity, fair treatment, and both personal and professional respect in everything they do. For more information about Speedmark, please visit: www.speedmarkweb.com