Competitive Insight Solutions

Competition in today's marketplace is intense. To remain a step ahead of your rivals you must understand their strengths and weaknesses and how you compare.  Shop'n Chek's Competitive Insight Solutions deliver objective information across a set of consistent measures that you define – information you can't get from internal assessments or loosely structured competitive analysis programs.  Using our shopper network to anonymously evaluate your operational performance and that of your rivals, Shop'n Chek can help you understand your competitive position, optimize your operations and gain market share.

Benefits of Competitive Insight Solutions

With Shop'n Chek's Competitive Insight Solutions, you can compare and gain insight into: 

• Pricing for same or similar products.
• Availability of in-store circular and weekly ad items.
• In-stock conditions on key volume driving products.
• Staff performance against defined service standards such as customer greeting, offering of further assistance, help finding additional products, etc.
• Appearance, friendliness and politeness of staff.
• Customer traffic and wait time in line.
• Cleanliness and general appearance of interior and exterior of store.

This information allows you to:

• Identify key drivers of sales and market share by correlating shifts in these areas to fluctuations in your operational metrics versus your competition.
• Develop operational procedures and training programs targeting areas where you have a competitive disadvantage.
• Optimize your customer experience by bringing proven processes to your own operations.
• Create promotional programs which speak to your strengths relative to the competition.
• Develop effective pricing strategies.