Direct Customer Feedback Solutions

Shop'n Chek understands the importance of listening to your customers.  To provide you with that feedback, Shop'n Chek has developed a range of solutions that captures your customers' thoughts about their recent experience with your brand.  Through a variety of techniques, including customer surveys using IVR or web-based data collection, intercepts of customers exiting your stores and evaluations of your website by our shopper network, Shop'n Chek reaches customers much closer to their point of contact with your brand than other methodologies.  Timely and accurate responses allow you to quickly identify problem areas and develop focused, effective strategies to improve your customer experience.

Benefits of Direct Customer Feedback Solutions

With Shop'n Chek's Direct Customer Feedback Solutions, you can monitor and gain insight into:

• Reasons behind choices made by customers including store chosen, areas shopped within store, items purchased or not purchased, etc.
• Customer satisfaction with overall shopping experience.
• Customer perception of specific operational areas such as customer service, staff product knowledge, store cleanliness, ability to find products, etc.
• Specific customer complaints and degree to which they were resolved.
• Ease of use of website including general navigation, ability to locate items and purchase transaction.

This information allows you to:

• Develop effective strategies to improve areas where customers' expectations are not being met, and leverage areas of strength.
• Immediately respond to customers' problems or complaints through either personal communication or the development of strategies to address root causes of dissatisfaction.
• Guide strategic moves such as changes to product offerings and store layout.
• Optimize functionality and usability of website.