Competitive Insight Solutions

Competition in today's marketplace is intense. To remain a step ahead of your rivals you must understand their operational strengths and weaknesses and how you compare.  Shop'n Chek's Competitive Insight Solutions deliver objective information across a set of consistent measures that you define—information you can't get from internal assessments or loosely structured competitive analysis programs.  Using our shopper network to anonymously evaluate your operational performance and that of your rivals, Shop'n Chek can help you understand your competitive position, improve your operations and gain market share.

Benefits of Competitive Insight Solutions

With Shop'n Chek's Competitive Insight Solutions, you can compare and gain insight into: 

• Staff performance against defined service standards such as customer greeting, helpfulness locating products, proficiency with transaction, etc.
• Appearance, friendliness and politeness of staff.
• Qualification of the customer's needs.
• Staff's level of product knowledge and product presentation skills.
• Up-selling of additional items and/or accessories.
• Pricing on same or similar products.
• Availability of key products.
• Cleanliness and general appearance of store interior and exterior.
• Proficiency and politeness processing returns and/or exchanges.

This information allows you to:

• Identify key drivers of sales and market share by correlating shifts in these areas to fluctuations in your operational metrics versus your competition.
• Develop operational procedures and training programs targeting areas where you have a competitive disadvantage.
• Optimize your customer experience by bringing proven processes to your own operations.
• Create promotional programs which speak to your strengths relative to the competition.
• Develop effective pricing strategies.