News Release

Market Force Information Acquires Shop’n Chek

Purchase of recognized mystery shop leader sets solid foundation for innovative
Customer Experience Information company

BOULDER, CO (February 28, 2006) — Market Force Information, Inc., an emerging Customer Experience Information company, announced today the acquisition of Shop’n Chek, Inc., a leading mystery shopping provider and recognized industry pioneer. The acquisition of Shop’n Chek establishes a solid platform for Market Force’s growth strategy of acquiring mystery shopping companies and investing in technology to further enhance the value and utility of the information it provides to clients.

Privately-held, Shop’n Chek was founded in 1972 and currently serves clients in 63 countries and territories worldwide. Shop’n Chek has one of the largest shopper networks in the industry and a blue chip-client base. Market Force’s mystery shopping operations will remain at Shop’n Chek’s home office near Atlanta, GA.

“I’m extremely excited about the future of our mystery shopping business,” said Laura Livers, Shop’n Chek’s president and CEO, who will remain president of all mystery shopping operations for Market Force. “As we accelerate the investment in quality and technology, our customers will reap the benefits of this transaction.”

“Shop’n Chek was created around my vision for delivering solutions built on quality. I’m pleased that Market Force shares this vision,” said Carol Cherry, Shop’n Chek’s founder.

“We were disciplined and patient, working hard to find the best platform from which to launch our growth strategy,” said Market Force CEO Karl Maier. “Shop’n Chek’s management team and employees have done a fantastic job building a client-focused business, and so our first priority will be to maintain the great relationships Shop’n Chek has with its loyal customers and build upon their foundation of success.”

About Market Force:
Market Force Information, Inc. is an emerging provider of store-level, customer experience information for retailers, restaurants, consumer packaged goods companies and the financial and hospitality communities. Market Force’s strategy is to acquire mystery shopping companies and invest in technology to further enhance the value and utility of the information it provides to clients. Founded in 2005, Market Force is headquartered in Boulder, Colorado with operations in Atlanta, Georgia. Investors include Centennial Ventures, Boulder Ventures and Vista Ventures. For more information, visit www.marketforceinfo.com.

About Shop’n Chek:
Shop’n Chek, Inc. is a full-service customer service measurement provider delivering actionable data at the retail customer level. The company was founded in Atlanta, GA in 1972. With diversified clients including retail, manufacturing, quick-serve and casual dining restaurants, health care and governmental organizations, Shop’n Chek’s mission is to provide the best customer service measurement tools and the highest quality information and analysis available. For more information, visit www.shopnchek.com.