Benefits of Customer Experience
Measurement Solutions for Quick Serve Restaurant Operators
With Shop'n Chek's Customer Experience Measurement
Solutions, you can monitor and gain insight into:
- Staff compliance with service guidelines and standards such as
customer greeting, proficiency with transaction, etc.
- Appearance, friendliness and politeness of staff.
- Speed of service at both counter and drive-thru.
- Up-selling of combo meals, larger sizes, additional items, etc.
- Accuracy of order fulfillment.
- Overall quality of food.
- Cleanliness and general appearance of interior and exterior of
restaurant.
- Cleanliness, functionality and stock condition of restrooms.
This information allows you to:
- Pinpoint areas of guest dissatisfaction and correct them before
guests are lost to the competition.
- Correlate sales results to specific measurements of the customer
experience.
- Know which levers to pull to optimize the guest experience.
- Identify areas where new procedures and/or additional training
can improve your bottom line.
- Reinforce desired behaviors by rewarding
store managers and personnel who deliver an outstanding customer
experience.
- Measure the service impact of menu changes.
|