Benefits of Customer Experience
Measurement Solutions for Retailers
With Shop'n Chek's Customer Experience Measurement
Solutions, you can monitor and gain insight into:
- Staff compliance with service guidelines such as customer greeting,
helpfulness locating products, proficiency with transaction, etc.
- Appearance, friendliness and politeness of staff.
- Qualification of the customer's needs.
- Staff's level of product knowledge and product presentation
skills.
- Up-selling of additional items and/or accessories.
- Cleanliness and general appearance of store interior and exterior.
- Proficiency and politeness of staff processing returns and/or
exchanges.
- Average wait time to reach a Customer Service Representative
by phone.
- Effectiveness of call center or 1-800 # communication.
- Presence and stock level of promotional materials.
This information allows you to:
- Correlate sales results to specific measurements of the customer
experience.
- Know which levers to pull to optimize the customer experience.
- Identify areas where new procedures and/or additional training
can improve your bottom line.
- Reinforce desired behaviors by rewarding
store managers and personnel who deliver an outstanding customer
experience
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