Benefits of Competitive Insight
Solutions for Drug and Grocery Store Operators
With Shop'n Chek's Competitive Insight Solutions, you
can compare and gain insight into:
- Pricing for same or similar products.
- Availability of in-store circular and weekly ad items.
- In-stock conditions on key volume driving products.
- Staff performance against defined service standards such as customer
greeting, offering of further assistance, help finding additional
products, etc.
- Appearance, friendliness and politeness of staff.
- Customer traffic and wait time in line.
- Cleanliness and general appearance of interior and exterior of
store.
This information allows you to:
- Identify key drivers of sales and market share by correlating
shifts in these areas to fluctuations in your operational metrics
versus your competition.
- Develop operational procedures and training programs targeting
areas where you have a competitive disadvantage.
- Optimize your customer experience by bringing proven processes
to your own operations.
- Create promotional programs which speak to your strengths relative
to the competition.
- Develop effective pricing strategies.
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