Benefits of Competitive Insight
Solutions for Retailers
With Shop'n Chek's Competitive Insight Solutions, you
can compare and gain insight into:
- Staff performance against defined service standards such as customer
greeting, helpfulness locating products, proficiency with transaction,
etc.
- Appearance, friendliness and politeness of staff.
- Qualification of the customer's needs.
- Staff's level of product knowledge and product presentation
skills.
- Up-selling of additional items and/or accessories.
- Pricing on same or similar products.
- Availability of key products.
- Cleanliness and general appearance of store interior and exterior.
- Proficiency and politeness processing returns and/or exchanges.
This information allows you to:
- Identify key drivers of sales and market share by correlating
shifts in these areas to fluctuations in your operational metrics
versus your competition.
- Develop operational procedures and training programs targeting
areas where you have a competitive disadvantage.
- Optimize your customer experience by bringing proven processes
to your own operations.
- Create promotional programs which speak to your strengths relative
to the competition.
- Develop effective pricing strategies.
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