News Release

Shop’n Chek Pulls the Trigger on Automated Training Solution

Leading Mystery shopping company rolls out new solution to improve operations with frontline training

Norcross, GA (February 7, 2007) — Shop’n Chek, Inc., a recognized leader in the Mystery Shopping industry, announced today the launch of Triggered Training™, a new frontline training and learning solution designed to quickly and efficiently improve operational performance at the store level.

Through Triggered Training’s real-time, immediate delivery of training content and feedback loops, Shop’n Chek clients can dramatically reduce or eliminate the time gap between the measurement of operational performance and resulting customer service improvements. The innovative software product empowers clients to automatically deliver focused, web-based training to all store locations where customer service deficiencies are detected – enabling efficient, measurable improvements to the customer experience in a fraction of the time required by other solutions. Simply put, the system works by “triggering” immediate action at the store level based upon the results of a client’s customer experience measurement programs. For example:

• A client’s mystery shopping, audit or customer feedback survey program information serves as the input for the Triggered Training process.
• Client-defined thresholds for acceptable performance are automatically monitored to detect any deviance from accepted standards.
• The appropriate online, targeted training program or programs are instantly delivered to the manager of any under-performing location via automated email notifications.

“Triggered Training takes the value of operational studies to a new industry level,” explains Shop’n Chek president Laura Livers. “Designed to be fast and flexible, this new solution leverages the results of our existing customer experience measurement programs and transforms them into immediate action at the store level. The combination translates directly into store-level, operational improvements and higher overall customer satisfaction.”

To further ensure that frontline associates and managers understand the training material, clients can elect for tests to be administered in conjunction with the training. Automated scoring and status reporting provide ongoing verification and management follow-up. The result is an extensible and instantaneous means to improve the customer experience in crucial areas of every store. Shop’n Chek’s Triggered Training solution incorporates customized performance standards into real-time training at all brand locations.

About Shop’n Chek:
A 35-year leader in the mystery shopping industry, Shop’n Chek is a full-service customer experience measurement company delivering critical in-store information for restaurants, major retailers, wireless providers, convenience stores and drug and grocery stores. A wholly-owned subsidiary of Market Force Information, Shop’n Chek provides actionable analysis of store-level compliance with brand and operational standards that directly impact customer satisfaction, loyalty and shareholder value. Atlanta-based Shop’n Chek offers a variety of solutions including custom mystery shopping, in-store audits, customer feedback surveys, competitive benchmarking and Triggered Training™. For more information, please visit www.shopnchek.com.